Ted’s Mission Statement
Our Mission is to build a successful company through the creation of a leading lifestyle brand. By conducting ourselves
in an efficient and courteous manner and by maintaining Ted’s high standards and integrity, we pride ourselves in
always being in a position to satisfy the needs of our customer. In order to protect the ethos and persona for which we
have gained an enviable reputation, we always ask ourselves the question: ‘Would Ted do it that way?’
The role of the Sales Advisor is to:
Maximise sales, through a high level of service to Ted’s customers, always striving to go the extra mile. Be a proud and
passionate ambassador of Ted, who understands and promotes the company “Mission Statement” and “Vision”.
Roles & Responsibilities:
• A high level of team participation, working with integrity and respect for others.
• Actively drive and document your own learning to contribute to the success of the team and location.
• Be adaptable and flexible to the needs of the business in support of the team and the location.
• Use all available tools and information to keep up to date on current product and increase awareness of the
product in terms of Called, Colour, Composition, Cost, Care, Cut (The 6 C’s.)
• Use product knowledge to generate sales and increase customer loyalty to the brand.
• Follow merchandising guidelines, replenishment procedures and housekeeping standards to ensure that Ted is
represented at the highest level.
• Demonstrate all requirements of Ted’s School of Excellence.
• Delivering Greet, Observe, Talk, Fit, Assist, Thank (GOTFAT) with enthusiasm and consistency, understanding
the impact of actions on the customer experience and sales.
• Have a good understanding the variety of customer profiles and use of sales techniques in order to build loyal
customer relationships both online and offline.
• Actively seeking knowledge and taking personal ownership of achieving and exceeding location KPI’s and
supporting all brand promotions and campaigns.
• Be proactive in customer ‘Data Capture’ through effective use of data collection tools and understand how this
actively informs customer relationship management.
• Keep yourself and customers up to date on and take an active interest in sharing Ted’s social media activity.
• Have a strong commercial awareness of our competitors and local markets.
• Be proactive and complete all tasks correctly and efficiently following Company policies and procedures with an
ability to work unsupervised.
• Adhere to all Company health and safety procedures. Use equipment properly and report any potentially unsafe
conditions to management.
• Adhere to all loss prevention measures and protect the assets of the C ompany by reporting any misuse or theft
of Company property to management.
Ted’s Core Competencies:
• Satisfy the needs of our customer, always
• Pursue growth and opportunities through initiative and proactivity
• Build open and honest relationships with clear communication
• Create a positive team environment, encourage collaboration
• Be proud, passionate, motivated, committed
• Take ownership, be accountable
• Encourage organisation, high standards and efficiencies
Getting Green with Ted:
We are always looking for ways to reduce the amount of Carbon, Water and Waste that we produce as a business, and to
add sustainability into every decision made within Ted Baker. You role will incorporate reducing Ted’s impact on the
Environment and you will be instrumental in helping us make the business that bit more sustainable.
The role of the Sales Advisor will be actively Green in:
• Due diligence in the care of props and products to ensure longevity and minimal waste
• Lights, plug sockets, monitors and phone chargers all use power; Switch them off
• Thinking sustainable – What is it made of? Where does it come from? How is it packed?
• Recycling use of paper and products.
To apply please send your CV and cover letter to 270.Stansted@TedBaker.com.